While we believe that there are no new information challenges – just information challenges that are new to a client organisation – we recognise that the solution must be bespoke to each organisation. This means that we need to understand ‘local’ issues – including the culture and language of the organisation.

We often find that one of the information barriers to change is that there is no common language within the client organisation. This means that there is no basis for effective agreement or disagreement. Consequently, people in different functions in the organisation fail to achieve the understanding required in other parts of the business to be able to deliver the desired outcome for the project.

Therefore, Theme 2 in our approach demands that we listen carefully to our clients and remove any barriers to understanding by creating a common language that can be understood by people across all functions. We keep detailed discussion records to secure agreement at every step and we distil what we learn into ‘data stories’ that brings the planned actions to life.

By applying our intelligent listening approach, we often discover that the solutions to many of the information barriers have already been devised within the client organisation. But, because a common language did not exist there had been no buy-in to deploying the solution across the business functions concerned.

By focusing on creating more effective communication through engagement, we increase the speed and certainty of delivering – and sustaining – the desired outcome.

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