Evaxyx helped a global banking group to move from an account orientation to a customer centric approach by deploying a MDM solution. This enabled the company’s thousands of IFAs to reduce time on account administration and focus it instead on enhancing the customer experience and on various cross-sell and up-sell campaigns. The results include a 30% increase in IFA productivity by eliminating repetitive tasks and a 10% increase in revenue per IFA (estimated at $50m per annum).