Evaxyx was commissioned to identify the information barriers that meant this utility company took 12 weeks to launch a new product while its major competitor could achieve this in just two weeks. These information barriers put our client at a marked commercial disadvantage.

 

Our review identified areas of duplication in the processes required to launch products and a mismatch in language that caused confusion. By first identifying these issues and designing a solution to remove them, Evaxyx helped to transform the effectiveness of product introductions and the commercial agility of the company.